When it comes to SEO, Google is the all-seeing, all-knowing lord of everything. Forget Ask Jeeves, Bing and DuckDuckGo, if you want to be successful in organic search, start impressing Google. Why should you, as a business owner, take your hard earned cash and invest it in this particular marketing channel? Simply put, SEO is
The SEO profession has changed dramatically over the years. As Google changes its algorithms, SEO specialists have to quickly adapt their practices to keep up. Over time, some of the most common methods have simply stopped working. Google employs the best specialists in the world to keep its algorithm immune to activities that may affect
What is On-Page SEO? On-page SEO is the optimization of the elements that exist on your own website, including content, the code behind every page, visual elements and user experience. This includes keywords, meta data, HTML code optimization, quality and freshness of content, a good website structure aided by internal linking and a user-friendly interface.