Stunning Graphic/Print Design

Stand Out in the Crowd!

Graphic design is an inseparable part of business branding, what makes great design for a business relays on the business itself. Not every business can use the same approach when it comes to developing and using a consistent design. For example, the type of graphic design that can be used for a successful restaurant might not be suitable for a company like a retail store or a wedding hall. Frills goods and luxury products have their own design and marketing strategies that require different approaches from one another. At Zuliliweb, we use the exact same techniques as the logo and branding process, we approach each and every single business with totally different ideas! We know that each business requires its own unique design in order to stand out from the rest of the pack.

Regardless of which approach we take in regards to our graphic design projects, we always make sure it possess the following qualities:

  • ­Design that attracts customers.
  • ­ Unique, Timeless and appropriate.
  • ­Boost your sales with strategically designed marketing materials.

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Our Graphic Design Process

Our comprehensive graphic design strategy ensures a perfectly crafted ideas for your business.

Exploration

Just like Logo & Branding process, we always kick-off our graphic design projects with some good quality conversations with our clients, including asking them some specific questions we need to know about their business. The goal is to learn as much as possible about the company’s culture, values and the way they do business, we then inject that message when we design their graphic material. By following this step, we are not creating designs that looks a total stranger to our customer. Once we get to know our customer, we then do our market search and discovery, in order to know the audience (who is the logo for), and the competition (who we are up against). Knowing about the audience will allow us to know where we need to take our designs, style wise. And knowing about the client’s competition, will allow us to see who else is out there and how their graphic designs look, so we can avoid doing something similar or identical. Remember, our work is to set the client apart from everybody else.

Sketches

After the exploration comes sketching, during this step, we use pens and papers and draft anything that seems related to our clients brand, we then use our expertise and creativity to draw dozens of graphic design ideas during our brainstorming sessions, because we know that the only way to separate the good ones form the bad is to have a lot to pick from. We also know that our first ideas aren’t necessary the best! At Zuliliweb, we sketch, then we sketch, and then we sketch again.

Digitization

After we are done with the sketching process, we pick 4 to 6 of our best ideas and create some initial designs in the computer using our multiple vector based programs. We then create some quick designs in black and white, and then present them to the client for initial review. At this stage we don’t really bother with adding colors and details, keeping things simple will put the focus on the ideas themselves instead of tiny details. Our main objective is to get client feedback on our rough ideas and identify the ones they’d like to refine.

Color

According to some proven studies, the right color can improve a customer’s brand perception and evoke the right associations to enhance the company’s base. Reason why, at Zuliliweb, we use the entire color palette for our graphic designs, we know that there is no one-size-fits-all color solution. Before painting our graphic designs, we explore the specifics of each color, and find the right fit for every and each one we design.

Final Graphic

During this final phase, details and various bells and whistles are added, various application mockups are developed to see how the graphic design will perform in different situations, sometimes a graphic detail on paper doesn’t really work well on a coffee mug or a T-shirt. Ultimately, the final graphic design is chosen and approved.